Financial gain is the most common basis of any business to measure the progress since the onset of initial operation until the time of evaluation, which is why having effective marketing strategies is a necessity to attract clients and convert their trust and loyalty into huge amount of money. This is not a simple process though as it goes beyond simple offering of discounts and using attractive adds especially if the target consumers of the services are more after the quality and safety that they could have and not the budget they could save or popularity to which they could be attached or associated. Consider the case of beauty salons as an example; do you think the clients would merely try out the service without any assurance of the outcome especially if they have not yet gone there before? If you are on the negative, then it follows that the salon would gain no good income for a day; wouldn’t it? Hence, taking these ideas could help you make more bucks at a salon:
The amount of revenue generated by the salon in a certain period is often measured by average ticket sells which can be increased by “upselling” or the strategy of adding additional products or services to the tickets offered. One example of this is when the staff recommends another item to increase the tick after the client asks for a shampoo and conditioner. In other words, the salon offers a separate material or service in addition to what is being requested; thus, increasing the revenue despite the time and budget limitations that the clients may have.
Social Media Marketing
Public relations are as necessary as any other strategies that a beauty salon may have considering the loyalty of the clients that must be maintained in an on-going basis. And with the social media, the owners can have a powerful tool in reaching clients from other places especially with regards to consultation on matters relative to products or services. Not only is that good in having productive conversation and develop the “power of the mouth” among customers, but also in offering promos during holidays or any other occasions which are important to the clients.
Gift Certificates
As you probably know, gift certificates or cards are somewhat similar to interest-free loans as the clients pay today for services which may or may not be availed tomorrow. Likewise, through which the new clients can be lured to try out a particular offer through the salon ambassadors or clients who have obtained gift certificates. Thus, given its impact to business, it is crucial to boost the sale of gift certificates by offering incentives to the purchasers. Some good initiatives here are providing certificates online, attending business networking functions, and advertising or promoting gift cards in salon windows or through your personnel among others.
There can probably no other best way of increasing salon revenue than improving the services and products based on the demand of the clients or trends in the industry. It is the retention of the clients that matters the most here as it is considered a predictor of salon success. And to achieve that, it is essential to (1) implement a customer service system through which the prospective clients can be reached via phone conversation, (2) train the employees on how to greet the clients, (3) upgrade salon equipment like babylisspro nano titanium straightening iron to ensure safety and best outcome, and (4) conduct consultations with both the stylists and clients to determine the current level or service, or the strength and weakness of the existing strategies.
Anyhow, no matter how great those ideas are, it is still your creativity or cleverness as a salon owner that could make huge difference in your regular revenue.
